Wanngu

Live strong. Live long

Harnessing Australia’s pure, natural resources to elevate global wellness.

Rooted in holistic wellness, Wanngu Nutraceutical Products is an Australian natural health company offering organically derived supplements for optimal performance and wellbeing. With a focus on home-grown indigenous integration, Wanngu is poised to enter both domestic and international markets, particularly targeting China's rapidly growing middle class, eager for high-quality health products.

To stand out in a crowded market, Wanngu’s brand identity needed a distinctively Australian tone, leveraging the country's global reputation for being 'clean and green' with superior natural resources, a world-class health industry, and stringent quality standards.
Sector
Health
Expertise
Brand Strategy
Brand Identity
Positioning
Collateral
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Scope

Brand strategy
Brand identity
Product packaging
Marketing collateral
Advertising
Environment

Wanngu Nutraceutical Products are a holistically based natural health company offering organically derived supplements promoting optimum human performance and wellbeing.

Australian based with an emphasis on home-grown indigenous integration, Wanngu are taking on the domestic and international health supplement world with a core target market of China, due to its burgeoning middle class who have an insatiable demand for a greater choice of quality health products.

Wanngu needed a naturally Australian tone to its brand identity and communications to capitalise on its international reputation as being ‘clean and green’ with abundant natural resources, a world-class health industry and stringent quality control regulations. This will set it apart in a market flooded with a range of similar health products derived from all corners of the globe.

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