Consumer’s expectation of shopping centres has changed dramatically in recent times, with the introduction of online shopping. In many instances the traditional bricks and mortar centres have evolved to become a multi-faceted experience to meet lifestyle and community demands.
This means that every component needs to be considered from the retail mix, the offerings, architectural experience and the brand. The ARIO Group invested in a range of sub-regional centres throughout Australia with plans to redevelop. The brand strategy was to ensure that the local community feel wasn’t lost through the process in which the brand name “Market Square” was created.