iVvy.com set out to revolutionise the corporate events industry with the world's first global online marketplace. The challenge was to create a brand that not only adapted but thrived in an ever-evolving landscape. For iVvy, adaptability was crucial. The brand had to reflect the dynamic nature of the industry it aimed to transform.

The rebranding project began with crafting a name that embodied innovation and flexibility. "iVvy" was chosen for its representation of these values and its alignment with the brand's mission to reshape the corporate events sector. The identity system was designed to be fluid and forward-thinking, mirroring iVvy's role as a trailblazer in the industry.